Northern Nights, once a well-regarded brand on QVC, customer satisfaction has decreased because of several changes that have occurred recently. The company, which was formerly renowned for its lavish cotton sheets and superior mattresses, has seen a decline in its reputation as a result of changes in production and quality assurance. Even though Northern Nights is still offered on QVC, the brand no longer receives the same level of praise from its customers as it formerly did, leaving regular and loyal viewers to wonder: What happened to Northern Nights on QVC?
The Historical Success of Northern Nights
Before its recent downfall, Northern Nights was a well-known home brand on QVC, renowned for providing premium bedding products at affordable costs. The brand’s soft Supima cotton sheets, cozy mattresses, and long-lasting blankets helped Northern Nights establish a loyal customer base. Products with exceptional softness, such as the Northern Nights Supima Cotton Sheet Sets, gained popularity quickly among people, and for people who prefer to stay warm without feeling heavy, the Northern Nights Down Comforters became a top pick. The bedding industry has come to trust Northern Nights as a trustworthy brand due to the constant quality of these items.
A key component in Northern Nights’ success was also the involvement of QVC. Linda Davies, the experienced brand ambassador of Northern Night, contributed to establishing an influential connection with viewers with great shows. Customers felt as though they were purchasing a piece of luxury for their homes rather than merely a product owing to Davies’ friendly and approachable personality.
The Decline in Northern Nights Product Quality
Although the success was at its peak, what led to the downfall of the Northern Nights? Following the COVID-19 epidemic, the company made its first significant change by moving its manufacturing from Portugal and India to China. The choice, which was mainly motivated by reducing expenses, caused an obvious decrease in the quality of the final item. Known for their cotton sheets with a high thread count, Northern Nights products started to get complaints over their rough textures and poor endurance.
Specific product examples highlight the problem:
Northern Nights 100% Cotton Waffle Blanket: The best product from Northern Nights, the Cotton Waffle Blanket made entirely of cotton, was dropped and declined to that level that no one had imagined. On QVC, the rating of Waffle Blanket fell to an average of 3.8 stars out of 5. Customers now characterize what was once regarded as having a luxurious feel as being thin and lacking in the expected softness.


Northern Nights Hybrid Mattress: The hybrid mattress, another highly rated product, started to receive complaints regarding its durability and firmness. After only a few months of use, customers complained of sagging, a stark opposite to the excellent durability that had been expected from the brand in previous years.


Customer Reviews: A Shift from Praise to Criticism
The change in customer reviews is one of the most important clues to Northern Nights’ ruin. Although the company used to claim ratings of 8.3/10 for their bedding and mattresses, more recent evaluations indicate a declining pattern. Products that had a lot of great feedback in the past now get mixed or even negative feedback on QVC.
For example, a customer who purchased Northern Nights bedding a decade ago shared their frustration:
“The quality went south when Northern Nights started manufacturing their products in China. The fitted sheet corners shredded after a few washes, and the fabric felt much thinner than it used to.”
Most recent reviews have expressed similar thoughts, frequently criticizing the rough texture of sheets and the lack of durability in products that were once well-known for their long-lasting lives.
Specific Examples of Poorly Rated Products
To provide a clearer image, the following Northern Nights products in particular have received negative reviews:
Northern Nights 13.5″ Dual Coil Hybrid Mattress: Although this hybrid design seems promising, users have complained about sagging and discomfort, and the mattress has received a 3.8-star review on QVC. Many people reported that the mattress was harder than promised and did not expand completely after unpacking.


Northern Nights Powered by Pure Earth Sheet Set: The Pure Earth Sheet Set had trouble living up to the hype. Consumers who felt that the sheets were rough and did not hold up well after washing gave them an average rating of 3.8 stars. Numerous loyal customers expressed their dissatisfaction with the quality shift that followed the manufacturing change.


Linda Davies’ Departure: A Turning Point for the Brand
In December 2023, Linda Davies, a brand ambassador of Northern Nights, announced her resignation from Northern Nights after working for 22 years. This was a big deal for the company because QVC viewers loved Davies for her interesting presentations and in-depth product knowledge. For Northern Nights, her decision to retire meant the end of an era because many customers connected her to the success of the business.

Data on Customer Satisfaction: A Quantitative Look
All the numerous data shows that customer satisfaction has fallen at Northern Nights. Although exact past ratings are hard to come by, many Northern Nights products on QVC currently have average ratings of about 3.8 stars, which is a decrease from higher ratings noticed in the years before. Some products that were once highly regarded by customers, such as cotton sheet sets and hybrid mattresses, have suffered a decline in ratings as a result of concerns over the quality of the goods.
Where Are Northern Nights Products Manufactured Now?
The original locations of Northern Nights’ product manufacturing were Portugal and India, and both were recognized for producing high-quality textiles. However after the pandemic, there has been an obvious decline in quality due to the transition to Chinese manufacturing. Consumers claim that Northern Nights’s previous reputation for softness, durability, and an overall luxurious feel is no longer present in the more recent items.
Should You Still Buy Northern Nights Products?
If you’re seeking reasonably priced bedding and if you are a new customer, Northern Nights can still be a good option for you. However, it’s essential to control your expectations if you’re hoping for the same degree of luxury and durability that the brand was formerly recognized for. Before making a purchase, think about carefully reading customer reviews or researching substitute companies like Brooklinen or Boll & Branch that still place a higher value on quality than Northern Nights.
In Case You Didn’t Know
- Northern Nights used to be manufactured in Portugal and India, but after 2020, the production moved to China, which significantly affected quality.
- Linda Davies, the face of Northern Nights for 22 years, retired from representing the brand on QVC in December 2023.
- Customer satisfaction has declined, with Northern Nights products now averaging around 3.8-star ratings on QVC.
Conclusion: Is Northern Nights Still a Good Buy?
Northern Nights products are still available on QVC, and it’s obvious that the company has changed throughout the years. The brand’s reputation has been harmed by a combination of lowering quality, poor customer ratings, and Linda Davies’s resignation. If you’ve been a Northern Nights customer for a while, it might be time to look into other bedding companies that value durability and quality.
Have you ever experienced Northern Nights? Please let us know what you think and if you still think the brand is worthy or if you should go elsewhere for luxurious bedding.